Your business knows the answer. It just doesn’t know where the answer is.

The SOP that solves this exact problem is in an email thread from March. The pricing decision is buried in a Slack message. The onboarding steps live in one person’s head. None of it is lost — it’s just scattered.

Every time someone has to ask instead of look it up, that’s a knowledge base that hasn’t been built yet, doing damage in the background.

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