Hi, I'm Alistair!
I Helped Emily Greer
Emily is an Entrepreneur Mom working in partnership with Young Living Essential Oils and wanted help with Business Development I volunteered to help.
Client Work: Young Living Entrepreneur
Project Overview:
Contact Person: Emily Greer
I worked with this client over a 3 month period as a Digital Marketing Volunteer, in order to get experience.
The process started with me showing an interest in helping clients with Digital Marketing, doing Website Design and Social Media Management on a platform called Acadium.com.
Start Date: 18th February 2020
Estimated End Date: 17th May
Project Layout
Worked in accounts, with access details supplied by client:
- Later.com
- Tailwind.app
- WordPress Blog – http://oily.life/emily-greer
- Pinterest – www.pinterest.com/thriving.families
- Instagram – Instagram.com/thrivingfamilies.southafrica
For Collaboration purposes, we used:
- Email for communication and notifications from Trello
- Trello for project management, feedback and planning
- Google Drive for Content Storage
- Zoom for weekly feedback sessions
What were the expectations from the Client:
- Grow Pinterest Presence and brand awareness in the South African Market
- Grow the Instagram account and create awareness in the South African Market.
- Create relevant landing pages on the Blog and in Email platforms to drive traffic from Social Media.
What Activities did I undertake to accomplish the goals set out in monthly planning in Trello?
- I studied the Analytics from Pinterest
- I studied the Instagram Followers
- I checked the South African Competitors in Google
- I Checked which phrases and hashtags drove the most traffic
- I looked for weaknesses in the competitors marketing
- I looked at areas where there was better content from YL
- I created buyer personas
- I pulled existing content
- I repurposed the existing content for Instagram and Pinterest
- I created my own routine and schedule for posting
How I Helped
01.
Met and Talked Remotely
We had a qucik Zoom. Talked about the work to be done and agreed on a timeframe
02.
Plan
We created a schedule for me to gat work done and provide weekly feedback
03.
Created Website Structure
I setup the WordPress website as instructed with the relevant pages
04.
Added Content
All previous content was optimized for SEO and more content created
05.
Keyword Research
I did keyword research in Pinterest in order to find posting ideas
06.
Content Templates
I crafted some relevant content templates that would make it easier for me to create consistent posts
07.
Frequent Posting
I setup a schedule and published 2-10 pins weekly to get traffic to the site
08.
SEO
I ensured all images had ALT tags, ensured all pages were optimized for relevant keywords
The client had a WordPress.com site and needed a landing page. I created one.
She had a presence on Instagram and Facebook but also wanted help with Pinterest.
She did however have content in the form of:
- Sways
- Product images
- Product Descriptions
- Trello Boards for inspiration
I set about creating a posting schedule for Pinterest and Instagram. I created Pins, Stories and Reels and automated posting using Later and Tailwind for:
When content was created, the profile section pointed back to the website. I created a posting schedule for optimal posting times.
Social Media Content Created
Stories, #Shorts & Reels
I Kept Track Of Analytics
Results Of Project
In the 3 month period, we grew the Pinterest account from having +/- 250k Impressions to 1.1 Million impressions.
We grew instagram followers by 15% and engagement by 27%.
Conversions increased from 1.2% to 3.7% overall.