What It Takes to Win Agency New Business Today: The Michael Gass Interview

There is one constant in the ever-changing world of marketing agencies – the need to constantly develop new business. To discover out what agencies need to do now to find and win new accounts, we turned to Michael Gass, an author, speaker and leading consultant to advertising, digital, media and PR agencies on new business development (and a prominent blogger with tens of thousands of subscribers to his frequent posts in Fuel Lines.).

Link: What It Takes to Win Agency New Business Today: The Michael Gass Interview
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