TikTok for Business: Who, What, and Why for Marketers

Wondering if your business should be on TikTok? TikTok marketing expert Rachel Pedersen breaks down the demographics stats, potential business benefits, user behavior, and other details so you can decide if marketing your brand on TikTok is the right move. You’ll find out which types of businesses are best suited to TikTok, learn how following the 4 Es (Education, Entertainment, Engagement, Emotion) will help you create TikTok content that draws the right audience to you, and discover examples from real brands successfully marketing on TikTok.

Link: TikTok for Business: Who, What, and Why for Marketers
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