Who doesn’t want to start a business these days? COVID has ravaged many of our businesses and the only way to survive is to pivot and find something else to do right away. So, in this long page, we’re going to cover the fundamentals of starting your own website and set it up to make money online. Ready? Let’s go..
Build your business.
Before we begin
Hi, my name is Alistair Vermaak. I don’t know you, nor do I know your background. I can only assume you are reading this page to learn how to make money online, on your own terms.
I’ll show you everything I’ve learnt over the years. I hope it’ll help you create the life that you want.
I want to help you make money, without working for someone else.
My main goal, is for you to make a comfortable living working on your own terms, whenever and wherever you want.
I Left the Rat Race
I left the rat race in 2010, forged my own path and discovered the power of the internet.
I discovered marketing processes and the many, many opportunities that are available for anyone to make money online.
I faced many challenges, but, I kept on learning, every day. Over the years, I’ve found processes that get results.
These results allowed me to make sales and keep myself earning an income, even though I wasn’t working for a “BOSS”.
If I, with no knowledge of the internet and internet marketing, could survive and be here today, then there’s no reason why you can’t build your own online business.
I started from scratch, with $0 investment, no list, no help, no funding. Nothing!
If I could do it, so can you!
I will show you everything I’ve learnt
What you’ll learn in this Page is the following:
- How to determine if your business will succeed
- How to establish a professional looking business
- How to automate your entire business system
- How to duplicate the website in different niches
- Build multiple sites to multiply your income
By following each step of the process I outline, you will be able to create a highly profitable business that you can keep as a long term asset, or sell for profit.
Whatever your situation…..
Starting a business is such a great feeling. But, many people collect information and never do anything with it.
I want to help you change that.
I want you to succeed, I want you to take action, I want you to be profitable, but it all comes down to you.
There are just so many people that I take inspiration from. They all have businesses online and in no specific order:
Pat Flynn: Smartpassiveincome
Gary Vaynerchuk: A Digital Media Guru and Wine Wholesaler
Darren Rowse: ProBlogger
Brian Clark: Copyblogger
Rand Fishkin: SEOMOZ
Michael Arrington: Tech Crunch
Tim Ferris: Four hour Workweek
Neil Patel: neilpatel.com
David Dubyne: Adapt 2030
There are many, many more, but these stick out for now. At a later date, or maybe in the resource section, I’ll add even more people and websites that I follow and take inspiration from all the time.
So, you want to start an online business. Did you know, a Blog is one of the easiest ways to start an online business?
Starting any business requires work
In order for the business to be profitable, it needs to be created the right way. We’re going to simplify it for you and show you how to do everything.
Just follow our step by step process.
Every step in the process will help you build a Blog the right way. No-one likes repeating work that wasn’t done right the first time round.
Don’t do things backwards. You don’t want to market a business, then build a blog and then decide on a product to promote.
What if you spend thousands of dollars and don’t make a cent? What about the wasted time and other resources?
No builder will start building a roof, then the inner walls of a building, the outer walls, and then the foundation.
In the same way, there is a set way to create a business that will last.
We’re going to show you how to do it.
"Starting any business requires work"
Follow logical step by step processes
Before you start building, you need to know:
- What’s your goal
- What product do you want to create or promote
- Is there demand – if no one buys, you don’t have a business
- Is it profitable – if you can’t make money – no point
- Is it easy to get products – either make it or find it
- Can you automate it – so that you can be free
- Can you duplicate the same business in another niche
What goal have you set for the kind of lifestyle you want? Do you want to live in one place and serve people round you? Would you rather travel and still build a business?
The choice of product or service you choose will determine the type of business you can create.
Location Restriction type business
Location based services like:
- Home cleaning, etc
These are typically services supplied to local communities and towns within a certain distance of an office, outlet or warehouse.
This type of business requires you to live within a certain proximity to your clients.
Location independent type Business
Digital products on the other hand are created and delivered immediately online.
It allows you the freedom to travel unhindered. You aren’t tied to a location as all of your products and services are supplied completely online:
Affiliate marketing and dropshipping fall within this category too.
Starting a Lifestyle Business
This can be one of the most rewarding types of business to start, because it offers you the freedom and flexibility you’ve always wanted
Choosing based on your lifestyle needs
When settling on a type of product. Start with your end goal in mind.
- What life do you want to live?
- Where do you want to live?
- How much do you want to work?
- How much time have you got right now?
- Can you dedicate enough time to the business?
Once you’ve decided on the life you want. Then you will have a better understanding on the limitations of each product/service available for you to make or promote.
As you dive into the Page, you’ll discover that we cover the selection process in detail. Just keep your lifestyle choice in mind as you start the process.
We’re going to show you how to:
- Evaluate your idea
- Research your market
- Find your customers
- Create your offer/product and sell it
- Nurture clients into a sales funnel
- Repeat the sales cycle
- Repeat the same system to create more blogs
It’s a simple step by step system. Each step teaches you how to do essential tasks, allowing you to build a business.
We suggest you read this Page first. Evaluate your product to ensure that it’s profitable and fits your lifestyle choice.
Only when you’ve exhausted every avenue of research, made sure it is the right choice for you and is profitable, only then, should you have the product made.
When you’re satisfied with the look, feel and quality of the product, and only then, should you begin building your blogging system.
You need to follow this process because it is very difficult for anyone to promote something they don’t know or believe in. You need to know your product/service inside out:
- What problem does is solve
- How does it solve the problem
- How long will it take to solve the problem
- How many steps are involved
Is it easy enough for the user to get to the solution themselves, or will you need to train them? You need to know all of these things, so that you can create content to educate customers.
You need to convince the target customer that the product you have, is the solution to their problem.
It should fulfill a few other criteria:
- Your solution addresses a specific clientele
- It solves a specific problem
- It solves the problem in a specific time-frame
- Customers can easily identify the solution
- Customers are actively looking for it
If you can incorporate these into your hunt for the perfect product, then you’re well on your way to building a highly profitable business.
Bear in mind (disclaimer): we don’t offer any guarantees that you will make a success of the business. It all depends on your ability to follow through with the process, build your systems, processes, and market your business.
Everything comes down to you. What you do with the information provided and what action you take.
With the formalities out of the way, let’s get down to business, shall we.
The process list
Work your way through the list below:
- What’s your big idea?
- Determine if there’s a market for your business
- What keywords are they using to find products
- Who are these searchers and what are their demographics
- Who are your competitors
- How profitable can the business become
- What you need to run the business
- Create, promote or resell a product/service
- Registering the business
- Setting up a domain and email
- Installing wordpress – basic settings you must get right
- Picking a theme and setting up basic pages
- Required plugins
- Payment processing
- Lead capture software
- List management software
- Creating your lead magnet
- Creating content
- Filling your Blog with content
- Blog Posting schedule
- Types of blog content
- Types of blog posts
- Headline Generation
- Categories and tags
- Facebook and Instagram Ads – Facebook and IG Pixels
- Google and Bing ads – Google and Bing Pixels
- Twitter and Pinterest ads
- Native ads
- Landing pages
- Email funnels/sequences
Quite a bit to do, right? Best get started right away then. You’re never going to get anywhere if you don’t take action.
"You’re never going to get anywhere if you don’t take action."
What’s Your Big Idea?
What do you want to create and help the world with? Are you creating a physical product, or are you offering a service to help others.
Are you going to make it, or are you going to have someone else make it?
Are you going to resell an already created product/service? Are you simply going to play middleman and promote a product/service?
Does it solve a person’s problem? Where are you going to find all the answers?
What if you do the market research, and understand that it might not be a profitable venture? Where could you even begin researching alternatives?
We’ve got a few ideas to throw your way:
- What can you make with what you have
- Can you solve a particular customer pain point
- Will the product appeal to enthusiastic hobbyists
- What is your personal passion
- Do you have professional experience
- Can you capitalize on trends
- Read customer reviews on existing products
- Can you spot product opportunities in keywords
- Test peoples opinion of your product before you launch
- What’s trending on ebay and amazon
- Are there more expensive products with better profit
- Find related products
- Ask your local groups
- Ask leaders in your niche
- Look on social sites
- Ask in forums
- Research in social media
- Read customer reviews
- Read industry articles
- Check competitors
- Ask your audience
Look for inspiration and make your own – Print on demand platforms to make your own digital design products that are dropshipped
- Fine art America
Find manufacturers online to make physical products for you
- Core77 design firm directory
- Industrial designers society of USA
- Makers row
- Global sources
Platforms for finding and selling digital or downloadable products
- Envato market
Promote someone else’s product:
- Wide markets
- Affiliate Partners
- Commission Factory
There are so many options for products. It can be overwhelming with the number of choices available. The thing is, it just takes “1” successful product to bring you the freedom you want.
It’s choosing the right product that makes all the difference. Next, we’re moving on to the most important part of everything you’re starting. Market research.
You’ve got this idea in your head and you think it’s amazing. Not to burst your bubble. But, just because you think it’s amazing, doesn’t mean others will find it amazing too.
It’s dangerous to assume that your idea will be “the” next million dollar idea to enter the market. You need to take a cautious approach, before you go wasting time and money.
You need to find out if there is a demand for your product/service first.
We start with market research. Get this wrong and you’ll end up wasting valuable time and resources for nothing. Do it right, and you’ll have a lucrative business.
Let’s determine if there is a market for your idea….
We need to find out if there is an interest for your product/service by looking on the web, in places like:
- Google Trends
- Amazon Bestsellers
- eBay Bestsellers
- Google Adwords
Note to the would-be market researcher: (Disclaimer)
Google is a platform that makes money from businesses advertising on their platform. So all the data that you can see, is based on paid promotions.
It is a starting point to collect data for market research, but you should use multiple tools to get a more accurate picture of your target market.
We’ll give you options to consider in the resources section.
Let’s begin the research
On Google Trends – www.trends.google.com we enter a search term, for example “elementor vs divi” and we get a graph that looks like this