Analytics & Reporting
In the boxes below this image, you can select the area of Analytics & Reporting that interests you and go more in depth.
Click on the button within any of the boxes to go learn much more.
Select Your Area Of interest
Google Analytics
Google Analytics is a tool that helps you understand how people use your website.
It shows you important data like:
- How many people visit your site: You can see the number of visitors your site gets every day.
- Where they come from: Are they from Google, social media, or directly typing your site’s name?
- What they do on your site: You can see which pages they visit, how long they stay, and if they click on links or buttons.
Google Analytics is like a map that shows you what’s working and what’s not on your website.
For example, if you see a lot of people leaving your site quickly, you might need to change something. It’s easy to use and gives you lots of valuable information to help your website grow!
KPI's
Key Performance Indicators, or KPIs, are numbers that show how well your digital marketing is working. Think of KPIs as report cards for your business.
Some common KPIs include:
- Number of website visitors: How many people visit your website each day or month?
- Conversion rate: How many visitors take action, like buying something or signing up for a newsletter?
- Bounce rate: How many people leave your site without clicking on anything?
- Email open rates: How many people open your emails?
KPIs help you know if you’re doing a good job. If your numbers are good, it means your marketing is working! If they’re not, it might be time to try something new.
ROI Measurement
ROI stands for “Return on Investment.” It tells you if the money you spend on marketing is giving you good results.
Here’s how ROI works:
- Investment: This is the money you spend on ads, emails, or anything else for marketing.
- Return: This is the money you make from those ads or marketing efforts.
To measure ROI, you compare how much you spend with how much you earn. If you spend $100 on an ad and make $200 from it, your ROI is great!
If you don’t make more than you spend, you might need to rethink your strategy. ROI helps you see if your marketing is worth the money you’re putting into it.
